According to your textbook, which of the following is a demographic characteristic of a speech audience?

A. attitude toward the speaker
B. physical setting
C. religious affiliation
D. knowledge about the subject
E. attitude toward the occasion


Answer: C

Communication & Mass Media

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Generally, women are more likely to listen to the content of what is said, while men tend to focus on the relationship between the speaker and listener

Indicate whether the statement is true or false

Communication & Mass Media

Define cognitive restructuring and explain how it helps manage speaker apprehension. Then give an example of a self-affirmation you might use during cognitive restructuring

What will be an ideal response?

Communication & Mass Media

The most important product of advertising is:

a. television advertisement b. cross-media advertisement c. brand image d. the consumer

Communication & Mass Media

When educators discussed whether to include books like The Joy Luck Club and The Color Purple in their curriculum, it was an attempt to incorporate ________ into the classroom.

a. diversity b. context c. multiculturalism d. empathy

Communication & Mass Media