In the elaboration likelihood model of persuasion, the central route

A. involves factors such as the source's attractiveness or the emotional power of an appeal.
B. is more persuasive when people have the ability and the motivation to pay attention.
C. is effective when people lack the time or energy to think about the message.
D. is usually used by television advertisers to persuade the viewers into buying their products.


Answer: B

Psychology

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A) 3 minutes. B) 10 minutes. C) 30 minutes. D) 45 minutes.

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Psychology