Example of a "brand symbol" includes all of the following except:
A) date of manufacture on Coca-Cola cans.
B) the wave that appears on red Coke cans and bottle labels.
C) non-word marks such as the Nike swoosh.
D) three-pronged Mercedes star.
E) McDonald's golden arches.
A
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The direct labor costs and factory overhead costs incurred by a production department are referred to as conversion costs
Indicate whether the statement is true or false
Labyrinth Inc. is a new, very successful, brand of organic clothing recently introduced globally. The company is unique in that it has collaborated with its suppliers and potential customers to bring the clothing to market. Labyrinth's founders have always focused on being efficient managers. What is the best advice you should give them, given the quick success they have had with Labyrinth?
A. Now it is time for them to consider only effectiveness because they clearly have efficiency under control and this is not likely to change in the future. B. Efficiency is the only key to their continued success. C. To continue their success, they should maintain a clear focus on both effectiveness and efficiency, especially while their company is experiencing such a high growth in sales. D. As top-level managers, the best action plan for them is to begin to minimize collaboration with customers and suppliers because they have proven themselves. E. They should maintain the status quo without implementing any changes to continue making quick sales.
If a buyer breaches a contract while the seller is still in possession of the goods, the seller can resell the goods and hold the buyer liable for any loss
Indicate whether the statement is true or false
A marketer is most likely to set prices according to a cash-flow objective when a
A. trial-and-error approach to the market is acceptable. B. certain market share must be maintained. C. quick return on investment is desired. D. higher price is acceptable to the firm. E. product is expected to have a long life cycle.