According to Nan Lin, how does social capital add value?
What will be an ideal response?
According to Lin, social capital adds value in four ways:
• Information
• Influence
• Social credentials
• Personal reinforcement
First, relationships in social networks can provide information about opportunities, alternatives, problems, and other factors important to business professionals.
Second, relationships provide an opportunity to influence decision makers at your employer or in other organizations who are critical to your success.
Third, being linked to a network of highly regarded contacts is a form of social credential.
Finally, being linked into social networks reinforces a professional's identity, image, and position in an organization or industry.
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