Effective figurative comparisons must contain an element of surprise

Indicate whether the statement is true or false


True

Communication & Mass Media

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A major characteristic of Talk radio stations is

a. long program lifespan. b. fickle audiences. c. short time-spent-listening. d. especially loyal listenership.

Communication & Mass Media

The Pew Research Center studies

A) television and radio audiences. B) attitudes toward politics and public policy issues. C) print-media audiences. D) local television audiences.

Communication & Mass Media

When you face a "communication dilemma" you:

A. Recognize that you need to communicate but there is a risk in doing so B. Can't decide whether it's more important to talk to a friend or do your homework C. Must choose whether to use the telephone or write a letter D. All of the above E. None of the above

Communication & Mass Media

The Coca-Cola Company has a presence in 200 countries worldwide. In order to thrive in business, Coca-Cola must focus more on marketing to their international clientele than to their domestic ones

Indicate whether the statement is true or false.

Communication & Mass Media