Answer the following statements true (T) or false (F)

1. The combative style of argument demonstrated by politicians and in the media is a good
model for advocates wishing to be persuasive.
2. Delivery style has little to do with an advocate’s persuasiveness.
3. Reluctant communicators can develop an effective presentational style.
4. A style that works for one advocate will generally work for another, even if the situation is
different.
5. The Presidency is a formal office, so presidents speak in the grand style nearly all of the time.


1. false
2. false
3. true
4. false
5. false

Communication & Mass Media

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While Brian, a renowned political science professor at Harvard, speaks he has a nervous habit of saying um at the end of each sentence. When his audience rated him after a recent presentation he gave to a group of CPAs about the benefits of reforming the tax system they noted that he lacked credibility. What might explain their assessment?

a. most of his audience had not attended Harvard b. his audience has a different career than the speaker and therefore feel dissimilar c. his audience did not agree with his position d. he used too many vocal nonfluencies

Communication & Mass Media

If you cite a definition available in a dictionary, you have presented an operational definition

Indicate whether the statement is true or false

Communication & Mass Media

The mayor of the city asked Jessica to design a brochure and create appropriate content regarding the benefits of wearing helmets while riding motorbikes. He wanted her to highlight this as a better option to not wearing them

What kind of a brochure would Jessica have to create, and why? a) Persuasive; as the brochure is supposed to persuade the readers to adopt a favorable view toward wearing helmets b) Informative; as the best way to get people to wear helmets would be to provide them with information that will encourage them to wear helmets c) Illustrative; as the favorable pictures of the topic in a brochure have a bigger impact than anything else d) Technical; as the brochure presents the idea along with the technicalities is more likely to influence people

Communication & Mass Media

__________ testimony is from your own individual

experience or point of view. a. Prestige b. Lay c. Expert d. Personal

Communication & Mass Media