Newer iterative and Agile development paradigms have improved project success. However, these approaches still have one-third of all projects have problems delivering satisfactory results on time
a. True
b. False
Indicate whether the statement is true or false
True
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A high-ranking manager who advocates the project and uses her or his influence to gain approval of the project is a project
A. Promoter. B. Champion. C. Advocate. D. Godfather. E. Sponsor.
Many marketing experts advocate ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer
A) customer relationship management B) psychographic segmentation C) transactional management D) B2B marketing E) C2C marketing
Strategic alliances are
A. the best way to help insulate a firm from the adverse impacts of industry driving forces. B. best used to insulate a company from the impact of the five competitive forces. C. collaborative formal arrangements where two or more companies join forces and agree to work cooperatively toward some strategically relevant objective. D. a proven means of reducing the costs of performing value chain activities. E. the cheapest means of developing new technologies and getting new products to market quickly.
Which of the following is a method that companies might adopt in order to increase their direct foreign investment?
A. exporting B. global sourcing C. strategic alliances D. licensees