A company's marketing communications mix—also called its promotion mix—blends five different components. List and define these components
What will be an ideal response?
Advertising is any paid-for or nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Sales promotion includes short-term incentives to encourage the purchase or sale of a product or service. Public relations includes building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, or events. Personal selling includes a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships. Direct marketing includes direct connections with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.
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While buying some land, Mike asked the seller's solicitor if there were any restrictive covenants on the land; the solicitor said he did not know of any. What the solicitor failed to mention was that he had not bothered to read the documents. This failure on the part of the solicitor to disclose the state of affairs to Mike amounts to:
A. a warranty of fact. B. sales puffery. C. misrepresentation. D. a statement of fact. E. misuse of relationship marketing.
________ consists of short-term incentives to encourage the purchase of a product or service
A) Value selling B) Conditional sale C) Advertising D) Sales promotion E) Benchmarking
My ________ are coming over for Thanksgiving Dinner
A) sister in laws B) sisters in law C) sisters-in-law D) sister-in-laws
Ideally, the ending balance in our savings plan is zero
Indicate whether the statement is true or false