The physical environment affecting marketing activities is referred to as the ________ environment
A) economic
B) natural
C) cultural
D) political
E) social
B
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A corporation is a legal entity
A) held jointly by its owners and management. B) separate from its owners. C) formed by the laws of the U.S. Department of Commerce. D) under the laws established by the SEC.
If a U.S. company makes a credit sale to a foreign company, the sales price must be translated into dollars as of the date of ________.
Fill in the blank(s) with the appropriate word(s).
A firm should continue to invest in capital budgeting projects to the point where the marginal cost of capital (MCC) equals the marginal return (internal rate of return, IRR) generated by the last project that is purchased.
Answer the following statement true (T) or false (F)
CallTalk Corporation, a smartphone and phone-time seller, chooses to use and register "calltalk" as its domain name. Later, CallTalk's less successful competitor, CellTalk Company, chooses to use and register "caltalk" (an intentional misspelling of "calltalk") as its domain name. Still later, Call&Talk, Inc, uses the domain name "callltalk" (also a deliberate misspelling of "calltalk") without
CallTalk's authorization, to sell pornographic phone conversations. Refer to Fact Pattern 7-2. Call&Talk's use of the domain name "callltalk," without CallTalk's authorization, to sell pornographic phone conversations, is A) a legitimate marketing technique. B) a fair use. C) a license. D) trademark dilution.