Personal selling is more effective for products that are purchased ________. (frequently/infrequently)
Fill in the blank(s) with the appropriate word(s).
frequently
Personal selling is more effective for products that are infrequently purchased, such as a young couple buying a new home.
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The ________ is the potential profit generated by a single customer's purchase of a firm's products over the customer's lifetime
A) lifetime value of a customer B) priority of a customer C) segmentation of a customer D) share of a customer E) equity of a customer
Qualitative factors that are considered by decision makers include all of the following except
a. impact on other company operations b. revenue from fees c. anticipated future technological improvements d. competition.
Which of the following is false as it relates to quality?
a. The definition of quality has evolved through time and is more currently comprehensive than in past. b. Quality is never concerned with what the user thinks, feels, or deems important. c. Quality must always be viewed from the users perspective. d. Quality is toal of all characterstics of a product or service that impacts on its ability to meet the needs of a specific person.
If the United States is running a deficit trade balance with China, then in a free market we would expect the value of the Chinese yuan to depreciate against the U.S. dollar.
Answer the following statement true (T) or false (F)