Describe the term personality
What will be an ideal response?
ANSWER: Each consumer has a unique personality. Personality is a broad concept that can be thought of as a way of organizing and grouping how an individual typically reacts to situations. Thus, personality combines psychological makeup and environmental forces. It also includes people's underlying dispositions, especially their most dominant characteristics. Although personality is one of the least useful concepts in the study of consumer behavior, some marketers believe personality influences the types and brands of products purchased. For instance, the type of car, clothes, or jewelry a consumer buys may reflect one or more personality traits.
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Identifying potential issues before they occur and constructing a plan for dealing with them exemplifies a preemptive approach to crisis management
Indicate whether the statement is true or false
The communications director for a national political candidate noticed that the campaign’s speechwriting team was feeling unmotivated and underappreciated because no one at campaign headquarters had ever recognized them for their hard work. The communications director decided to produce a series of short, fun videos profiling each speechwriter and shared it with top campaign officials in order to better connect the team to powerful people in the organization. This is an example of what kind of leadership action?
What will be an ideal response?
One way to make sure customers feel better about purchasing from your company is to excel at:
a. Marketing b. Emotional Positioning c. Loyalty Programs d. Social Positioning
When a person buys a sweater from an unknown manufacturer and gives it to a friend as a present and the friend is injured because the sweater contains a poisonous dye?
A) The purchaser may be liable to the friend in contract. B) The manufacturer may be liable to the friend in contract. C) The purchaser may be liable to the friend in tort. D) The manufacturer may be liable to the friend in tort. E) Both C and D.