Compare and contrast normative and informational social influence
What will be an ideal response?
• Possible Response Points:
• Normative social influence: When people publicly comply with a persuasive argument or conform to what others are saying or doing in order to "fit in" or gain social approval. This type of influence is tends to occur relatively frequently among people who are high in self-monitoring and people from collectivist cultures. It also tends to occur when people are in group settings in which group members uniformly agree on a certain point of view. Normative social influence, compared to informational social influence, is not especially long-lasting.
• Informational social influence: When people internally accept a persuasive argument because or conform to what others are saying or doing because they believe that others have correct information and/or know more than they themselves do. This type of social influence tends to occur when people are in ambiguous situations or crisis situations. Compared to normative social influence, normative social influence is durable and long-lasting.
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