For each group of countries, discuss the risk factors that are primarily a consequence of human choice. Pick one of these factors, and describe how you might proceed to bring it under control in an appropriate country

What will be an ideal response?


The risk factors that are primarily someone's choice are unsafe sex; alcohol, drug, and tobacco use; blood pressure (parts) and cholesterol (parts); overweight; low fruit and vegetable intake (in most situations in developed countries); and physical inactivity.
How a risk factor under the control of an individual can be reduced is very dependent upon cultural factors. For example, the reason a person might quit smoking will differ as a result of their cultural background. This was used by the Department of Health in California when they implemented the smoking cessation advertising campaign. In the Asian community of California it was very effective to emphasize the impact of the smoker's death on his family. (In the Asian community men are the primary smokers.)
It is very important to know how a risk is perceived when designing a campaign to convince people to reduce their risks. Telling smokers about the health risks does not work. Smokers know the risks but the benefits obtained from smoking outweigh the health risks. The benefits from not being prepared for safe sex outweigh the risks; this is what needs to be addressed. The benefits from eating more calories today than are necessary to maintain our ideal weight outweigh the risks in the future that the excess calories will cause. Therefore, emphasizing the future benefits will not keep the person from overeating. The benefit must be one gained today.

Environmental & Atmospheric Sciences

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