How would you describe the sustainability of competitive advantage in the acquaintance stage of the customer relationship evolution?

A. Generally low with some variation on how the competition creates unique value
B. Non-existent because the company's primary goal is to induce trial
C. High even though it depends on how unique the service offering is
D. Generally low because of the expense associated with mass customization
E. Medium because customer are heterogeneous


Answer: A

Business

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Benson Co. purchased land and paid the full purchase price in cash. Which of the following would be included in the journal entry necessary to record this event?

A. A debit to Land and a credit to Cash B. A debit to Land and a debit to Cash C. A credit to Land and a credit to Cash D. A debit to Cash and a credit to Land

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Income that cannot be associated definitely with operations, such as a gain from the sale of a fixed asset, is listed as Other Income on the multiple-step income statement

Indicate whether the statement is true or false

Business

Inventory for a manufacturing company is made up of:

a. finished goods. b. raw materials. c. work in process. d. all of these are correct.

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Typical limited-service wholesalers are rack jobbers, truck wholesalers, specialty-line wholesalers, and cash-and-carry wholesalers.

Answer the following statement true (T) or false (F)

Business