What is the best way to reduce the social desirability bias in research?
A) use random sampling
B) provide anonymity and confidentiality
C) use random assignment
D) submit the research to peer review
Answer: B
Rationale: Socially desirable responding occurs when research participants respond in ways that increase the chances that they will be viewed favorably. The best technique for reducing the social desirability bias is by providing anonymity and confidentiality to the volunteers. Random sampling, random assignment, and peer review generally cannot control for the social desirability bias.
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