Gulf Coast, a wholesale shrimp distributor, groups its customers by regions in the United States, such as Midwest, Northeast, and Southwest. For each region, Gulf Coast tailors a different set of advertisements and promotions
The supplier is segmenting its market according to ________.
A) behavioral factors
B) personality characteristics
C) geographic location
D) benefits sought
E) demographics
C
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When you receive an RFP, you'll usually find that it includes
A) specific instructions on referring to the RFP itself in your proposal. B) a list of companies that have submitted failed proposals in the past. C) any negative information about the company that might affect the project. D) a disclaimer stating that costs noted in the RFP may increase after the proposal is accepted. E) a synopsis.
Which of the following statements about cluster sampling is false??
A. ?All elements within the randomly selected clusters form the sample B. ?It generally requires a smaller total sample size than simple random sampling C. ?Ideally, each cluster is a representative small-scale version of the entire population D. ?It provides the best results when the elements within the clusters are not alike
What stage of the consumer buying decision process comes after problem recognition?
A. Selective exposure B. Psychological analysis C. Evaluation of alternatives D. Evaluation of the problem E. Information search
Which of the following countries most likely has a comparative advantage?
A. A South American country that produces more coffee compared to an Asian country despite having equal resources B. An Asian country that manufactures more textile products than most countries by decreasing its production of tea C. An Asian country that produces quality automobiles with little opportunity cost compared to other countries D. A North American country that expands its trade relations to a neighboring country to share resources