All of the following were parts of the vision during the early days of e-commerce except the belief that:
A. new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
B. online consumers were rational and cost-driven.
C. entry costs to the online retail market would be much less than those needed to establish a physical storefront.
D. the cost of acquiring customers would be much lower.
Answer: A
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