"Pamper yourself with Silk Sheen body lotion. It's better for your skin than Inflame, Genesis, or Dusk body lotions." This headline from a Silk Sheen ad in Belle Ménage magazine is an example of
A. a recency appeal.
B. comparative advertising.
C. two-sided advertising.
D. refutational advertising.
E. confrontational advertising.
Answer: B
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Indicate whether the statement is true or false
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What will be an ideal response?
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Answer the following statement true (T) or false (F)