Which statement is true of the outcome of crowdsourcing when using social media in marketing?
A. The input of many people (rather than of a few experts) is leveraged to make decisions.
B. The level of buzz created for a product rightly reflects the product's effectiveness.
C. The criteria used for choosing the most suitable method of promoting a product is now an exact science.
D. The factors that lead consumers to buy a product are beyond the tools of social media analytics to identify and quantify.
Answer: A
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