It is more difficult to assess the bottom-line impact of public relations activities than the bottom-line impact of advertising
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TRUE
Business
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Customer Relationship Management (CRM) tools can be used by marketing managers to connect with customers, to learn what they like and don't like, and about new products that they want
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Business
Ethics determine whether or not something is legal
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Business
According to expectancy theory, motivation is hypothesized to be a function of
A. social structure. B. genes. C. cognitive capacity. D. self-esteem. E. instrumentality.
Business
Generally, misdemeanors are more serious than felonies
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Business