Advertisers have trained you and all members of the public to give them:
a. your time
b. your attention
c. your money
d. all of the above
d. all of the above
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How much video should be shot for a given story?
A. only a few seconds of action that can be run on a loop B. just enough to set the scene C. only the shots you know will be included in the story D. much more than you think you will need
Which of the following statements is true about personal attractiveness?
A. It is a success value. B. It is a social value. C. It is a survival value. D. It is an independence value.
According to the text, we should eliminate hidden purposes that
A. sabotage our true goal. B. divulge our personal secrets. C. reveal our central idea. D. embarrass our listeners.
Which of the following statements is true about an e-mail interview?
A. It requires more bandwidth than other forms of multimedia interviews. B. It provides an interviewer a significant advantage in opening interviews. C. It makes it difficult to establish rapport with an interviewee. D. It is the most interactive form of interview.