Credibility is one of the problems associated with:

a. Humor
b. Brand characters
c. Celebrities
d. None of the choices


c

Communication & Mass Media

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Evaluation research refers to the process of judging the effectiveness of program planning, implementation, and impact

Indicate whether the statement is true or false.

Communication & Mass Media

When selling a product, it is important to stress the features, not the benefits

Indicate whether this statement is true or false.

Communication & Mass Media

Ethan is speaking to retirees to clarify a referendum in the upcoming election. His is a speech to

a. describe. b. instruct. c. explain. d. report.

Communication & Mass Media

When a course requires that students participate in a specific number of research studies over the course of a semester, they are potentially risking what major ethical tenet of social scientific research?

a. Participants confidentiality is protected. b. Participation is voluntary. c. Deception should not be used. d. Participants are debriefed.

Communication & Mass Media