Credibility is one of the problems associated with:
a. Humor
b. Brand characters
c. Celebrities
d. None of the choices
c
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Evaluation research refers to the process of judging the effectiveness of program planning, implementation, and impact
Indicate whether the statement is true or false.
When selling a product, it is important to stress the features, not the benefits
Indicate whether this statement is true or false.
Ethan is speaking to retirees to clarify a referendum in the upcoming election. His is a speech to
a. describe. b. instruct. c. explain. d. report.
When a course requires that students participate in a specific number of research studies over the course of a semester, they are potentially risking what major ethical tenet of social scientific research?
a. Participants confidentiality is protected. b. Participation is voluntary. c. Deception should not be used. d. Participants are debriefed.