Mass marketers such as Target and Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
A) undifferentiated marketing
B) differentiated marketing
C) target marketing
D) concentrated marketing
E) niche marketing
A
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Which of the following is not an acceptable method for accounting for by-products in a joint manufacturing process?
a. Costs before the split-off point are allocated to by-products. b. The estimated sales value of the by-product reduces the cost of the main product. c. The value of by-products is included in an account called "By-products Inventory.". d. In some instances, the revenue from selling by-products may be treated as "other income" on the income statement.
Of the following items, which does not have a significant affect on sales mix?
a. The product's sales price. b. The method in which the sales force is compensated. c. Advertising expenditures. d. All of the above items have a significant affect on sales mix.
There are seven commonly used organizational buying criteria. One of them is ________.
A. adaptability B. ability to meet required delivery schedules C. consumer demand D. adherence to corporate social responsibility policies E. senior management directives
Which stage in the Financial Life Cycle is the longest in terms of years?
A) Stage 1: wealth accumulation B) Stage 2: the golden years C) Stage 3: the retirement years D) Stage 4: the formative years