Which of the following are examples of companies that were global almost from the outset?
a. Coca-Cola
b. Ford
c. Facebook
d. Samsung
c. Facebook
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Assume that the players on the Colorado Rockies baseball team breach their contract by refusing
to play the remainder of their games in the season. A restaurant located near Coors Field, where the games would have been played, sues the players. As a result: A) The restaurant loses because it is not an intended beneficiary of the players' contract. B) The restaurant wins as a third-party beneficiary. C) The restaurant loses due to public policy. D) The restaurant wins under promissory estoppel.
Which of the following statements is true regarding social responsibility in marketing?
A. Being socially responsible can conflict with a firm's profit objective. B. Firms tend to advance their own short-term interests at the expense of customers. C. Being socially responsible usually leads to a negative response from customers. D. Companies tend to avoid developing written codes of ethics because standards for professional behavior are ambiguous by nature.
Level 1 of the SCOR model is organized around the five core management processes: plan, source, make, deliver, and return
Indicate whether the statement is true or false.
Transnationals are firms that have operations in more than one country and conduct their business through branches, foreign subsidiaries, or joint ventures with host country firms
Indicate whether the statement is true or false.