What is the boomerang effect and which artistic proof does it involve? Provide an example of the boomerang effect

What will be an ideal response?


The boomerang effect occurs when an audience reacts in the opposite way a persuasive intends and involves the artistic proof of pathos. For example, some antismoking appeals to college students had the opposite effect and the students responded with anger and defiance.

Communication & Mass Media

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Which of the following is an appropriate example of a specific purpose for a speech to

persuade? A) At the end of my speech, the audience will be able to list the steps of a golf swing. B) At the end of my speech, the audience will be able to explain the three steps in making brownies. C) At the end of my speech, the audience will understand the process of nuclear fusion. D) At the end of my speech, the audience will believe that the handicapped need better access on campus.

Communication & Mass Media

Explain how a nonverbal signal can substitute or emphasize a verbal message.

What will be an ideal response?

Communication & Mass Media

An argument by ________ calls on the audience to accept a claim because credible experts also accept that claim.

A. authority B. slippery slope C. appeal D. analogy

Communication & Mass Media

Researchers should always create operational definitions that address each dimension of a concept

Indicate whether the statement is true or false.

Communication & Mass Media