With advertising tracking research, after being shown a segment or stills of an ad, respondents are asked if they recognize the company in the ad, which measures:
A) memorability
B) aided brand awareness
C) unaided brand awareness
D) brand and ad recognition
D
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Which of the following statements about laws is least accurate?
A) People in accounting and finance should be aware of the Sarbanes-Oxley Act. B) Anything published on the Internet is in the public domain and can be used freely. C) Assume that anything produced privately after 1989 is copyrighted. D) The concept of fair use gives individuals limited rights to use copyrighted materials without requiring permission.
Elisha has just started a new job and must use a cell phone to communicate with coworkers and customers. What advice should she follow to demonstrate professional cell phone use?
A) Talk openly and freely on her cell phone in any location and at any time. B) Select a unique ringtone such as the music and lyrics to her favorite song so that she can recognize when her phone is ringing. C) Speak louder so that her receiver can hear her and her ideas. D) Screen incoming calls if she is busy.
________ segmentation is most closely related to the 80-20 rule, which states that 80 percent of a company's business comes from 20 percent of its customers.
A. Demographic B. Behavioristic C. Geographic D. Benefit E. Psychographic
Which of the following statements is true of Children's Internet Protection Act (CIPA)?
a. In case of CIPA, Congress specifically defined what content or Web sites should be forbidden and the measures to be used. b. CIPA requires the tracking of Internet use by minors or adults. c. In June 2004, the Supreme Court ruling in the case of Ashcroft v. American Civil Liberties Union made it clear that CIPA was unconstitutional. d. CIPA requires federally financed schools to use some form of technological protection to block computer access to obscene material.