A market penetration strategy entails the creation of new products for current customers.
Answer the following statement true (T) or false (F)
False
This is an example of product development strategy. A market penetration strategy in one that tries to increase market share among existing customers.
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Harold Timmons is in a position to close a large sale if he conceals certain information that the customer needs to make an intelligent buying decision
Harold's sales manager encourages him to withhold the information and says, "You will not be breaking any law." Which of the following statements would most likely help Harold in this situation? A) A salesperson's ethical sense must extend beyond the legal definition of right and wrong. B) Cooling-off laws prevent customers from being harmed by unethical salespeople. C) The code of ethics established by management justifies all ethical and unethical choices. D) The firm's moral tone is established by salespeople who have daily customer contact. E) An action is ethical if a salesperson can defend it successfully to a group of peers.
A collection of beliefs, behaviors and work patterns held in common by people employed by a specific firm is a(n):
A) organizational value B) organizational culture C) mission statement D) strategic philosophy E) corporate vision
The doctrine of quasi con¬tract generally can only be used when there is an actual contract that covers the matter in controversy
Indicate whether the statement is true or false
The three levels of organization change are ______.
A. individual, group, and total system B. individual, group, and marketplace C. individual, group, and leadership D. group, leadership, and marketplace