Sofia is interested in joining Alpha Zeta Chi's sorority. She begins to shop at Renee's, a local store where the Alphas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Sofia is influenced by
A. personality.
B. a reference group.
C. a consideration set.
D. a knowledge base.
E. a role conflict.
Answer: B
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