CRM began in response to a changing market environment as mass marketing gave way to focused segment marketing and finally, target marketing to a(n):
A) focus group.
B) core customers.
C) niche player.
D) individual.
D
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What usually happens when a woman walks onto an elevator and then notices that everyone else is faced towards the back of the elevator?
a. She turns around and faces the rear as well. b. She gets off the elevator before the door closes. c. She feels increasingly uncomfortable and gets off at the first available floor, even if it isn’t her stop. d. She stays where she is and does not turn around.
A computer input control is designed to ensure that
A. Computer processing has been performed as intended for the particular application. B. Data received for processing are properly authorized and converted to machine-readable form. C. Only authorized personnel have access to the computer area. D. Machine processing is accurate.
The percent of cashier mis-rings is an example of a performance standard for a cashier
Indicate whether the statement is true or false
Less than half of the information communicated through the grapevine is accurate
Indicate whether the statement is true or false