What are metrics family tables? Give examples of some typical example metrics families
What will be an ideal response?
Metrics family tables are groups of related control metrics, presented in tabular format. The tables provide
diagnostic and predictive information on marketing efforts. Typical metrics families include customers, products,
customer service, brand equity, and channel distribution. Each family includes essential metrics to describe
performance, with the data organized by geography, business unit, product, market segment, and other means.
Lead Generation: Shows effectiveness of lead generation. For every lead bought, how many turn into sales
opportunities?
Sales and Pipeline: Shows summary of sales, organized by various means.
Marketing Channels: Shows performance of marketing channel efforts, such as partner recruitment.
Customer Satisfaction: Shows performance of efforts toward customer satisfaction.
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The COSO principle that an organization should identify and assess changes that significantly impact the system of internal control is related to which COSO component?
a. Control Environment b. Risk Assessment c. Control Activities d. Monitoring
Large organizational groupings are more flexible than teams because they can be assembled, deployed, refocused, and disbanded more quickly
Indicate whether the statement is true or false
When shown into the interview room, do all of the following except
A) create rapport by using the interviewer's first name in your greeting. B) accompany your greeting to the interviewer with a firm handshake. C) maintain direct eye contact with the interviewer. D) smile at the interviewer.
Disc & Shoe Brakes Corporation, a brake manufacturer, sells its products to Eastside Motors, a retailer, at lower prices than it charges Fast Brake, a com-peti¬tive re¬tailer. This price discrimination is legal
a. under any circumstances. b. unless its effect is to cause a competitor a loss of any business. c. unless its effect is to substantially lessen competition. d. unless there is no effect on a competitor.