Answer the following statements true (T) or false (F)

1. Cultural studies focus on the ways culture is formed through struggles among ideologies.
2. To be considered a global brand, the brand must carry the same brand name or logo worldwide.
3. Schiller argues that the unrestricted flow of media from the United States surreptitiously affects other people’s goals and aspirations.
4. Hegemony refers to special symbols that tend to be idolized in a culture.
5. McDonald’s is the most widely recognized U.S. icon worldwide.


1. TRUE
2. TRUE
3. TRUE
4. FALSE
5. FALSE

Communication & Mass Media

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According to your textbook, the following statement is an example of what type of fallacy?Instituting a national sales tax must be a bad idea. Polls show that 66 percent of Americans oppose it.

A. appeal to statistics B. red herring C. invalid syllogism D. slippery slope E. bandwagon

Communication & Mass Media

___________ listening involves thinking logically and dispassionately and will especially help you analyze and evaluate messages

Fill in the blank(s) with correct word.

Communication & Mass Media

The world’s cultures differ in what they consider to be appropriate words and actions in public, such as Japanese Americans masking emotions more than other Americans. These differences are called

a. oral styles. b. idioms. c. display rules. d. metaphors.

Communication & Mass Media

The first play-by-play broadcast of a baseball game took place in 1943

Indicate whether this statement is true or false.

Communication & Mass Media