As the newest member of the marketing department, your immediate boss asks you to comment on the company's proposal to add two new shoes to the company's middle-of-the-road pricing and product-line strategies
The first pair will retail for $ 40 and has as its target market the "bargain" shopper. The second pair will retail for $200 and is targeted at the "sophisticated shopper." In relation to product-line strategy, what is the company trying to accomplish with these two new items?
This is an example of the company trying a "two-way stretch" — introducing products at both ends of the consumer market simultaneously.
You might also like to view...
With reference to global marketing, identify the example that best explains the term "consumer convergence."
A) Population growth rates have stabilized and the population over age 65 is increasing. B) The increasing numbers of women working outside the home has led to more nontraditional meals and increased need for convenience. C) Aging populations, falling birth rates, and increased female employment are common in industrialized countries. D) Upscale consumers in Paris have more in common with their counterparts in New York than with many other French people.
Identify the steps of rational decision making.
What will be an ideal response?
Before blowing the whistle, followers should consider if they are being fair. This is which ethical element of the whistle-blowing process?
A. dissent B. accusation C. loyalty D. sensitivity
An effective opener for a press release might be WB Lending Corporation supports the community by sponsoring Dunwoody Elementary School's Read-to-Learn Program
Indicate whether the statement is true or false