Answer the following statements true (T) or false (F)

1. You should follow-up on your email pitch hourly until you get a response from the editor.
2. The news release is the most common media relations tool.
3. Searchable terms are not to be embedded into news releases because the search engines
cannot see them.
4. A social responsibility report is an example of a controlled publication.


1. FALSE
2. TRUE
3. FALSE
4. TRUE

Communication & Mass Media

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Which of the following statements best describes the straightness principle?

a. The jaw should not be vertically aligned to the forehead since it creates a very bland facial structure. b. It influences the work of cosmetic surgeons and dentists in the United States. c. Researchers have determined that straight-profiled faces are perceived as more harsh and unattractive to people since we prefer more interesting, irregular faces. d. Most professional models and actors who have been selected in contests and auditions do not possess this physical attribute.

Communication & Mass Media

The presentation outline is simple and brief, using key words to prompt the speaker

Indicate whether the statement is true or false

Communication & Mass Media

Kinesics is the study of

A) eye movement. B) bodily movements. C) language. D) space.

Communication & Mass Media

Audience analysis first comes into play after a speaker has chosen a specific purpose.

Answer the following statement true (T) or false (F)

Communication & Mass Media