In a researcher’s study of long term marriages, after identifying 10 couples who had been married for 40 or more years, she asked each couple to identify two couples who have also been married for 40 or more years. She continued this referral process until she had interviewed 100 couples. What sampling technique did she use?
a. convenience sampling
b. simple random sampling
c. systematic sampling
d. snowball sampling
Answer d,
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Brand-name advertising is losing ground to
A) viral advertising. B) store brands. C) agency-produced advertising. D) redundancy techniques.
Speeches about ideas are usually less abstract than other types of speeches
Indicate whether the statement is true or false
Propaganda is best defined as the aggregate view of the general population
a. True b. False
What was one technique that Biograph, as part of the Patents Company group, used to maintain rigid control of the early movie-making industry?
a. It kept the names of the actors in its films secret. b. It limited the budgets of its directors. c. It moved its operations to California. d. None of the above