The key to success with the ____________ approach to selling is to contact as many people as possible and hope that one of them will be interested in your product?
a. Shotgun selling
b. Consultative selling
c. Psychological selling
d. Adaptive selling
e. High pressure selling
Answer: a. Shotgun selling
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Non-media connectors
A) are the same as media connectors. B) often escape the view of auditing bureaus. C) provide marketers with the most accurate audience data. D) have very little influence on consumer purchase decisions. E) receive money for influencing public opinion in most cases.
Variable costing is
A) a good way to value inventories for the balance sheet. B) used for external reporting purposes. C) not useful for companies with multiple segments. D) a useful tool for management decision making. E) can only be used by start-up companies.
If one is considered to be a public figure, then actual malice must be proven in a defamation case
Indicate whether the statement is true or false
Evaluation of new-venture proposals includes all the following processes except
a. oral presentation. b. initial screening. c. evaluation of the business plan. d. a product prototype.