Research has demonstrated that when consumers are exposed to a broad range of connector types,
A) they are less likely to express an interest in purchasing certain types of products.
B) they are more likely to express an interest in purchasing certain types of products.
C) their interest in purchasing certain types of products remains the same.
D) they still make their purchase decisions based on conventional advertising messages.
E) they tend to respond positively only to online connectors.
B
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An advertisement emphasizes that if a consumer uses a certain deodorant, he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?
A) The id B) The superego C) The archetype D) The ego
Sandpiper Inc. has a division that manufactures a component that sells for $150 and has a variable cost of $50. Another division of the company wants to purchase the component. Fixed cost per unit of the component is $20. What is the minimum transfer price if the division is operating at capacity?
A) $150 B) $50 C) $70 D) $20
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Juanita supervises the ____ team in our Pittsburgh office
A) sale's B) sales' C) sales