An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines. The ad said that if you were interested in learning more about the new product or trying it out, you should ask your physician. The manufacturer of the drug was using a _____ promotional strategy.
A. reinforcement
B. personal selling
C. push
D. pull
E. kinetic
Answer: D
You might also like to view...
Which of the following are prospective financial statements upon which an accountant may appropriately report for general use?
A. Partial presentations. B. Pro forma financial statements. C. Financial projections. D. Financial forecasts.
What are the differences between a gift inter vivos and a gift causa mortis?
What will be an ideal response?
Which one of the following statements is NOT true about conflict?
a. Conflict might occur when people have different interests b. Conflict might occur when people have the same interests c. Conflict might occur when access to resources is limited d. None of the above, they are all true
Stickiness refers to a company's efforts to help existing and prospective workers understand why it is a desirable place to work.
Answer the following statement true (T) or false (F)