Sales growth is faster when a new product is easy to use and its advantages are easy to communicate.
Answer the following statement true (T) or false (F)
True
Sales growth is faster when the product is easy to use and its advantages are easy to communicate.
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Which among the following would represent the most attractive market for new investment?
A) typewriters B) printed newspapers C) compact discs D) video game consoles
Zippo is pursuing ________ opportunities with its Multi-Purpose Lighter that is designed to light candles, fireplaces, grills, and more.
A. market penetration B. channeling C. diversification D. market development E. product development
Marketing audits consider future marketing plans, so they are not concerned with a company's current marketing strategies.
Answer the following statement true (T) or false (F)
A beta coefficient for a risky stock is
A. less than 1.0. B. equal to 1.0. C. greater than 1.0. D. negative.