What is consumer-generated content? Provide an example
What will be an ideal response?
(Students' answers may vary. The answer given below is indicative.)
Taking advantage of today's digital and social media technologies, many companies are now tapping consumers for marketing content, message ideas, or even actual ads and videos. Sometimes the results are outstanding; sometimes they are forgettable. If done well, however, user-generated content can incorporate the voice of the customer into brand messages and generate greater customer engagement. Perhaps the best known consumer-generated content effort is the long-running annual "Crash the Super Bowl Challenge" held annually by PepsiCo's Doritos brand. Doritos invites consumers to create their own 30-second video ads, and winners receive large cash awards and have their ads run during the Super Bowl. But brands across a wide range of industries — from automakers and fast-food chains to apparel brands and pet food marketers — are inviting customers to participate in generating marketing content.
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______ refers to the unique differences in people, whereas ______ refers to the communication among people from a variety of different cultures
a. Equity; diversity b. Diversity; co-cultural communication c. Co-cultural communication; equity d. Culture; diversity
If a company has a policy of maintaining an inventory of finished goods at a specified percentage of the next month's budgeted sales, budgeted production for January will exceed budgeted sales for January when budgeted
a. February sales exceed budgeted January sales. b. January sales exceed budgeted December sales. c. January sales exceed budgeted February sales. d. December sales exceed budgeted January sales.
A collection of demographic information that explains who the customers are and what they want in terms of service is called a
A. customer database. B. customer file. C. customer profile. D. customer identifier.
The end user is not the person in the organization most involved in the systems analysis and design process
Indicate whether the statement is true or false