Because rumors and criticism can spread around the world in a matter of minutes, how should companies handle comments on social media sites?
A) Companies should respond on a case by case basis.
B) Companies should respond only to positive comments.
C) Companies should respond only to negative comments.
D) Companies should consult the legal department and other experts before responding to comments.
E) Companies should respond using the direct format for messages.
Answer: A
Explanation: A) False rumors and both fair and unfair criticisms can spread around the world in a matter of minutes. Responding to rumors and countering negative information requires an ongoing effort and case-by-case decisions about which messages require a response.
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