A _____ is a direct examination of people to gather information about their ideas and opinions on a topic.

a. portfolio analysis
b. survey
c. personality test
d. standardized test


b. survey
A survey is a direct examination of people to gather information about their ideas and opinions. The most direct way to collect audience data is to survey them.

Communication & Mass Media

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Which statement could be considered self-disclosure?

A. I really enjoy musicals. B. I have blue eyes. C. I am male. D. I have dark brown hair.

Communication & Mass Media

Although podiums can give a speaking event an air of formality and are essential in some situations, in most cases you won't need one

Indicate whether the statement is true or false

Communication & Mass Media

Group administration combines some of the features of mall surveys and computer assisted personal interviewing

Indicate whether the statement is true or false

Communication & Mass Media

The two types of presentation software available on the market are

A. color and black-and-white. B. computerized and non-computerized. C. linear and non-linear. D. graphic and non-graphic.

Communication & Mass Media