In 2015, the cost for a single 30-second ad during the Super Bowl was:

a. $500,000
b. $1 million
c. $2 million
d. $4.5 million


d. $4.5 million

Communication & Mass Media

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Which is NOT an activity of the United States Information Agency (USIA)?

A) stationing of public affairs officers at every American embassy B) publication of books and magazines C) distribution of American films and TV programs D) sponsoring tourism programs E) all of the above

Communication & Mass Media

The Social Information Processing theory challenges notions that individuals have stable, relatively unchanging internal needs

Indicate whether this statement is true or false.

Communication & Mass Media

Self-concept is a largely changeable set of perceptions you hold of yourself. At about six or seven months of age, a child begins to recognize "self" as distinct from surroundings.

a. true b. false

Communication & Mass Media

Describe a loaded question, and provide an example. How can it affect the way a speaker answers questions?

What will be an ideal response?

Communication & Mass Media