Measuring a campaign's outcome against a parameter in terms of the target public's attitude or behavior is called
a. benchmarking.
b. budgeting.
c. researching.
d. measuring.
A
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Explain the impact of “Dungeons and Dragons” on video game development in the United States
What will be an ideal response?
Tracie is gathering sources of support for her persuasive speech on animal testing for medical purposes. She makes use of Web sources and has a great deal of relevant material
However, when outlining the speech, she can't find the source of many of the facts and statistics she plans to use. What most likely caused Tracie's problem? a. Tracie did not get full citations on her sources, but can still orally cite what she remembers. b. Tracie failed to developa preliminary bibliography with all the necessary material to locate the sources. c. Tracie violated a principle of outlining; never insert supporting material into an outline for a speech. d. Tracie doesn't have a problem; facts and statistics do not need to be formally cited in a speech.
Walther contends that the ________ relational the affection or more desirable the other communicator is, the ________ editing in message composition.
A. less; more B. more; less C. more; more D. less; less
Which of the following describes the method for developing coding categories in which the researcher makes similarity-different judgments on units of data throughout the coding process?
a. constant-comparison b. unitizing c. triangulation d. member checking