According to Martin, high-priority items should appear on the agenda.

A. first
B. second
C. near the end
D. as the last item


A. first

Communication & Mass Media

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Name at least two of the three major sources of magazine income.

What will be an ideal response?

Communication & Mass Media

Cable nets and the WB would schedule several plays of the same children's show each day because

a. children are loyal to the program, not the network. b. the channels were new and could not afford more programming. c. the children's television regulations required them to do so. d. animation is inexpensive to produce.

Communication & Mass Media

The following are good guidelines for assessing the success of a group decision EXCEPT:

A. Everyone involved in the plan should be involved in assessing it B. The assessment plan should wait till after the decision has been implemented C. Assessment should be continuous D. Feedback should occur on a regular basis,MULTIPLE CHOICE

Communication & Mass Media

In the ________ to creating theory, communication behavior is believed to be governed by forces that are predictable and generalizable.

A. covering law approach B. rules approach C. systems approach D. inductive approach

Communication & Mass Media