Briefly describe four main objections to advertising
What will be an ideal response?
Some people believe that advertising is manipulative, causing people to make purchases they would not make without having been exposed to the ads. Similarly, some criticize advertising for encouraging people to buy products they do not need. Advertisers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. In addition, some advertising has been accused of being offensive, and some advertising has been accused of perpetuating negative stereotypes of certain groups of consumers.
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Which of the following statements is true of the Equal Pay Act?
A. It requires that both sexes have equal pay for jobs that require equal responsibility and that are performed under similar working conditions. B. It is designed to prevent problems such as underfunding and careless management of funds. C. The Equal Pay Act was passed as an amendment to the National Labor Relations Act, prohibiting sex discrimination in pay. D. Equal rates of pay are permitted under seniority and merit systems as well as other incentive systems.
With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?
A) Including names and testimonials B) Reminding your audience that they have made similar decisions in the past C) Highlighting the exclusivity of your offer D) Showing that you appreciate your audience E) Giving people a gift with purchase
The TRIPS agreement established standards for the international protection of intellectual property rights for computer programs
a. True b. False Indicate whether the statement is true or false
Cash flow from assets shows the success or failure of the operating decisions, while cash flow to creditors examines a portion of how the firm is financing the operations
Indicate whether the statement is true or false.