Which of the following would be an example of advertisers applying classical conditioning to the marketing of a product?
A) The product is shown with stimuli that viewers already view positively, such as attractive people.
B) A commercial shows individuals modeling the correct use of the product.
C) Customers are rewarded with a free product for every five they purchase.
D) Advertisers saturate print and broadcast media with images of the product so people will remember it.
Answer: A
Rationale: Advertisers often use principles of classical conditioning to elicit positive responses in their viewers. To do this, advertisers pair the product (CS) with a stimulus (US) that viewers already have a positive emotional response to (UR). Through this pairing, viewers begin to have a positive emotional response (CR) to the product itself.
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