What differences separate latent, aware, and active publics?
What will be an ideal response?
Answer: A latent public is one whose values come into contact with the values of an organization but whose members are not aware of the relationship. An aware public is one whose members recognize the intersection of their values with those of an organization but have not responded to the relationship. An active public is one whose members recognize the intersection of their values with those of an organization and who have responded to the relationship.
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Which approach is typically used in direct mail and direct e-mail campaigns?
a) Split message b) Pilot test c) Content analysis d) Communication audit
A(n) ________ is a public interaction between a small number of people, often selected because of their knowledge of a topic and usually holding conflicting viewpoints.
Fill in the blank(s) with the appropriate word(s).
In the 1940s, a study showed that the most important determinant of a person’s vote was ______.
A. party affiliation B. economic status C. propaganda D. stance on issues
Rajeev and Hernando live on separate continents but work for the same company. They are teleconferencing on a project. This is an example of
a. asynchronous engagements. b. synchronous engagements. c. hybrid engagements. d. homogenous engagements.