Answer the following statement(s) true (T) or false (F)
1. One advantage of ads in national newspapers is that newspapers are selective and devoted to a particular audience.
2. An advantage of magazines is they are long-lived compared to other media.
3. Most collateral are also integrated with the web thereby expanding cross promotional opportunities.
4. Newspaper readership is dropping, particularly in the under-40 demographic.
5. Newspapers are believable, and that’s a significant disadvantage from a creative standpoint.
1. False
2. True
3. False
4. True
5. False
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Omission is a dramatic device in which the speaker leaves out a word or phrase the audience
expects to hear. Indicate whether the statement is true or false
According to the text, which of the following statements describes the relationship
uncovered in one study between the tone of statements made in computer chats and the amount of communication in the chat?
a. the more negative the comments, the more communication took place b. the more negative the comments, the less communication took place c. The tone of the comments and the amount of communication were both related to the extent to which the people in the chat had hostile personalities. d. The tone of the comments and the amount of communication were both related to the extent to which the people in the chat had high need for cognition. e. The tone of the comments and the amount of communication were both related to the extent to which the people in the chat were high sensation seekers AND were early adopters of new technology.
It's likely that poor grammar will have little effect on a persuasive presentation
Indicate whether the statement is true or false.
Using jargon, or overly complex terms, can contribute to ________ noise
a. psychological b. physical c. physiological d. semantic