Wilson Gomez manages the large screen television sales for a high-volume, discount appliance dealer. Large screen televisions are normally marked up only 40% based on selling price. Compute the dollar markup and the dealer's cost on a large screen television set that sells for $2,190
40% × $2,190 = $876 markup; $2,190 - $876 = $1,314 cost
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What will be an ideal response?