Gabriel, vice president of marketing for Big Screen Televisions, wants the company to offer a DVD player, a product the company doesn't offer now. He thinks that the firm has many brand-loyal customers who would buy it. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.
A. product differentiation
B. market diversification
C. market development
D. market penetration
E. product development
Answer: E
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Describe the practices of systems buying and systems contracting
What will be an ideal response?
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false